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A woman standing barefoot on the rocks at the water's edge in a rust bikini, one hand in her hair, with the surf and a headland behind her

Born in New York City

Catching Waves

Swimwear for long days, cold water, and the drive home with wet hair.

See the Collection

The Collection

Cut to stay put

Ribbed knits, tweed and sheer mesh — fabrics that hold their shape from the first swim to the last. Most pieces come as a complete set, down to the coverup.

A model in a navy halter bikini top, matching swim skirt and a white bucket hat, all in a pale blue hibiscus print

Halter · Skirted bottom · Hat

The Rockaway Set

Navy hibiscus on a sliding halter, a skirted bottom that holds through the shore break, and the bucket hat cut from the same print.

A model in a strappy triangle bikini striped in chocolate, pink and cream

Striped · Strappy triangle

The Ditch Plains Set

Chocolate, pink and cream stripe on a double-strap triangle, with tie-sides you set once and stop thinking about.

A model against a sunlit wall in a butter yellow scalloped bikini and sheer mesh trousers

Scalloped · Mesh trouser

The Montauk Set

Butter yellow with a scalloped edge, under a wide mesh trouser that moves in the wind and dries on the walk up from the sand.

A model in a powder blue ribbed square-neck top and matching mini skirt, hair tied up in a scrunchie

Ribbed · Square neck · Skirt

The Amagansett Set

Powder blue rib, square at the neck and straight across the hip. The skirt goes from the water to the sidewalk without a change.

A model in a cropped striped swim tee over a matching tie-side bikini bottom

Swim tee · Tie side

The Jones Beach Set

A cropped swim tee in the same stripe as the bottom. Sun cover that actually swims, for the days you are in the water for hours.

A model in a pink tweed triangle top and matching ruffle-hem shorts

Tweed knit · Ruffle hem

The Fire Island Set

Pink tweed knit on a bow-tied triangle, with a ruffle-hem short that reads as an outfit the moment you are off the sand.

GWP

When we say effortless, we really mean it

A lot of our sets come complete with the accessories, so every detail of your look is taken care of.

  • The Sun Tan Stickers pack — waterproof temporary tan-line stickers in shell, starfish and hibiscus shapes
    Sun Tan Stickers
  • A gold glitter body shimmer on a clip, with a frangipani charm and a ribbon bow
    Gold Body Shimmer
  • A pale blue glitter body shimmer on a clip, with a blue frangipani charm and a ribbon bow
    Aqua Body Shimmer
  • A periwinkle lip gloss on a keyring, with an enamel wave charm and a blue star
    Blue Lip Gloss
  • A pink lip gloss on a keyring, with an enamel wave charm and a pink star
    Pink Lip Gloss
  • The hair wrap tied over the head, in a tan, brown and pale blue swirl print
    Hair Wrap
  • A claw hair clip in a pink and cream check
    Claw Clip